Direction Y - what guides youth when planning for ...



Title Direction Y - what guides youth when planning for their future: using Florida’s Place Pyramid
Author(s) Heather L Rossiter
Date 2010
Institution University of Prince Edward Island
Supervisor(s) Wendy Carroll
Degree earned Master of Business Administration
Place published Charlottetown, P.E.I.
Abstract Prince Edward Island (PEI) is facing significant decreases in population and resulting labour force based on current labour force dynamics. Projections show that Prince Edward Island has aging population and fewer births, leading to a shrinking population base from which to draw on for the labour force. This trend is further complicated by the brain drain of youth away from the province, in search of work in other provinces in Canada and other countries. According to research by Florida (2008), there are specific characteristics of place that attract and retain skilled workforce. This study examines the youth brain drain phenomenon on Prince Edward Island and gains a richer deeper description in relation to Florida‟s Place Pyramid (2008). Interviews were conducted with university students in their fourth year of study to examine the decisions they make for their futures using Florida‟s Place Pyramid (2008) as a guide. Preliminary findings suggest that while PEI is considered unattractive by our youth when considering the Opportunity level of the Place Pyramid (Florida, 2008), it does rank more favourably against the levels of Basic Services, Values and Aesthetics. It is interesting to note that in almost every case, the participants in the study have little understanding or interest in the Leadership of their communities. In addition, while a number of participants indicated their interest in taking the opportunity to see what the world has to offer, most agree that they will return to PEI to bring up family.
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