Grounded Theory of Leisure Travel
|Title||Grounded Theory of Leisure Travel|
|Author(s)||A. Woodside, R. MacDonald, M. Burford|
|Journal||Journal of Travel & Tourism Marketing|
|Abstract||This article reviews grounded theory studies available in the literature that deepen understanding of leisure travel decisions and tourism behaviors. The article includes a set of core propositions that are examined empirically. The reported study includes applying the "long interview method" and "theoretical sampling" in completing personal, face-to-face, interviews of travel parties at the moment of just ending their visits to a Canadian Province. The empirical analysis focuses on acquiring process data held in the minds of customers - that is, the analysis illustrates emic-based storytelling of what was planned and what actually happened that led to what specific outcomes. Achieving such holistic, case-based views of leisure travel decisions and tourism behavior provides a rich, deep and nuanced-filled understanding of the causes and consequences of such behaviors. [PUBLICATION ABSTRACT]|
Using APA 6th Edition citation style.
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