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As a young investor, it is essential that I take advantage of investment principles such as compounding interest rates and the time value of money. History has proven that although riskier than other forms of investments, Canadian and U.S. common shares have yielded double digit percentage returns. ...
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The impact that revisions of financial analysts' forecasts of earnings have on Canadian security returns during the 1979-1988 period is tested using an event study methodology. A post-revision announcement drift in security prices is documented; the Canadian capital market displays a marked delay in...
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Purpose – The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics. Design/methodology/approach – The research analyzes 1,104 exit su...
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The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and characteristics of scenic drive tourism by comparing the differences between Canadian and U.S. respondents. This study illustrates the importance of scenic drive...
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The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results reveal that tourists’ overall satisfaction and their perceptions of value have a p...
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Travelers decide on a travel location based on destination awareness and the traveler’s perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the effe...