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The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and characteristics of scenic drive tourism by comparing the differences between Canadian and U.S. respondents. This study illustrates the importance of scenic drive...
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The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results reveal that tourists’ overall satisfaction and their perceptions of value have a p...
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The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results help clarify the roles of perceived quality of performance, perceived quality of exp...
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Purpose – The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics. Design/methodology/approach – The research analyzes 1,104 exit su...
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Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances. Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or rein...
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The choice of housing is one of the major decisions facing households and all must decide whether a home should be owned or rented. In Canada, 64.2% and in the United States 67.8% of households now own their homes and this figure has been gradually increasing after a period of decline during the 198...
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The mean monthly excess returns and pre- and postrevision period cumulative excess returns over the whole sample period (CARs) and for each year were then calculated for the two revision portfolios (Table 2, next page). In the months leading to a forecast revision, the results are as expected, given...
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Furthermore, if analysts revise their earnings expectations for a company, share prices are expected to shift in the direction of that forecast revision in the period the revision is announced. In the period subsequent to the revision, security returns should be random. The extent of the share price...
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Travelers decide on a travel location based on destination awareness and the traveler’s perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the effe...
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