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Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances. Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or rein...
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Tourism has become a development tool for many rural and more isolated areas to supplement traditional industries that are often in decline. In this paper, development of cultural rural tourism is examined in a case study of a French Acadian region on an island in eastern Canada. The roles of cultur...
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Linkage-advertising is the literature and related materials given to customers who respond to advertisers' offers of these materials. Most print and much broadcast advertising in the US and Canada includes direct-response linkage-advertising offers. However, the impact of linkage-advertising on cust...
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