Biography

PhD (Korea)

Recent Publications

Segmenting the market of first-time visitors to an island destination

International Journal of Culture, Tourism & Hospitality Research, 2012

The effects of advertising awareness and media channels on travel intentions

Journal of Hospitality Marketing and Management, 2010

A study of cultural tourism

Proceedings, 2008

Typology of cultural tourists

Culture and the Construction of Islandness, 2008

An examination of a structural model of tourists' behavioural intentions

, 2008

Research Classification

  • No classification given

Research Interests

  • Research methodology in tourism & hospitality
  • Experiential aspects of tourists’ consumption
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