Assistant Professor

BA (UPEI); MBA (Windsor)

In 2007, Melissa MacEachern joined the public service of Prince Edward Island as Deputy Minister of Tourism. In 2011, she was asked to serve as Deputy Minister of Innovation and Advanced Learning.
Melissa MacEachern has served as professor of marketing at the University of Prince Edward Island (UPEI) in Charlottetown since 2003. She has acted as the Faculty Director of the Tourism Research Centre at UPEI since 2006.

Her past industry experience includes marketing management, marketing research and business development. She has also held positions at Aliant, Island Tel, Strait Crossing and Bell Canada.

Recent Publications

Positioning analysis of Atlantic Canadian provinces as travel destinations by Americans

International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 2016

The effects of advertising awareness and media channels on travel intentions

Journal of Hospitality Marketing and Management, 2010

An examination of a structural model of tourists' behavioural intentions

, 2008

The importance of scenic drive tourism

Freedom to travel, 2008

A structural model of tourists' behavioural intentions

Freedom to travel, 2008

Research Classification

  • No classification given

Research Interests

  • Post-secondary internationalization
  • Tourism and tourism marketing
  • Labour market and labour market mobility
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