Aboriginal tourism and traditional basket weaving on ...

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Title Aboriginal tourism and traditional basket weaving on Prince Edward Island: a market research study
Author(s) Amber Jadis
Date 2010
Institution University of Prince Edward Island
Supervisor(s) Paul Lewis, Blake Jelley
Degree earned Master of Business Administration
Place published Charlottetown, P.E.I.
Abstract Tourism can provide social and economic benefits for Aboriginal people. This market research investigated the potential for Aboriginal Tourism opportunities, particularly basket weaving, on Prince Edward Island (PEI). Members (N=7,366) of the Traveller‟s Voice panel, maintained by the University of PEI‟s Tourism Research Centre, were surveyed. Respondents (N=1,367) were classified as members of “target” (42%) or “non-target” markets based on their intentions to visit PEI and their interest in Aboriginal cultural experiences. Only one third (1/3) of respondents were aware of the existence of Aboriginal communities on PEI. Target market respondents‟ demographics were similar to those of the typical PEI tourist. Passive activities were more popular than were participatory activities. Interest in basket weaving was limited and few respondents were willing to pay enough for baskets to cover labour costs. Implications of survey findings and the unique economic, resource, industry and cultural barriers faced by Aboriginal communities planning Aboriginal Tourism enterprises are discussed.
Use/Reproduction In presenting this signature project report in partial fulfilment of the requirements for a Master of Business Administration degree from the University of Prince Edward Island, the author has agreed that the Robertson Library, University of Prince Edward Island, may make this signature project freely available for inspection and gives permission to add an electronic version of the signature project to the Digital Repository at the University of Prince Edward Island. Moreover the author further agrees that permission for extensive copying of this signature project report for scholarly purposes may be granted by the professor or professors who supervised the author’s project work, or, in their absence, by the Dean of the School of Business. It is understood that any copying or publication or use of this signature project report or parts thereof for financial gain shall not be allowed without the author’s written permission. It is also understood that due recognition shall be given to the author and to the University of Prince Edward Island in any scholarly use which may be made of any material in the author’s report. Contact Author.
Text http://www.islandscholar.ca/scholartest/download_ds/ir%3A2302/PDF/ir_2302.pdf

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