A study of cultural tourism

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Paper title A study of cultural tourism: the case of visitors to Prince Edward Island
Paper author(s) Sean M. Hennessey, Roberta M. MacDonald, Melissa MacEachern, Dongkoo Yun
Proceedings title Proceedings: The 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure
Date 2008
Abstract Culture is an important part of the tourism “product” and is one of the factors that can improve the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel that provide an opportunity for visitors to learn about another area‟s history and way of life. However, it has been difficult to demonstrate how important cultural tourism and cultural tourists are for a specific destination. This paper‟s objective is to examine the meaning and significance of cultural tourism for a major Canadian tourist destination. In doing so, the paper attempts to identify cultural tourists and profile trip characteristics of cultural tourists in an island setting. The results indicate that there are significant differences between “cultural” and “non-cultural” tourists. Cultural tourists were more likely to use travel information sources, to stay more nights at the destination, to recall communities they visited, to engage in all other travel activities, and to spend more money than non-cultural tourists. Consequently, the results demonstrate that cultural tourists are valuable in terms of their economic contribution to the destination and cultural/social interaction with communities.
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