Effects of musical soundtracks on attitudes toward ...
|Title||Effects of musical soundtracks on attitudes toward animated geometric figures|
|Author(s)||S. Marshall, A. Cohen|
|Abstract||Investigated the effects of musical soundtracks on 25 undergraduates' attitudes toward figures in a short animated film. In a preliminary study and in the main experiment, Ss saw the film accompanied by 1 of 2 soundtracks or with no soundtrack, or heard 1 of the 2 soundtracks alone. In the main experiment, semantic differential judgments on activity and potency dimensions of the music predicted effects of the soundtracks on corresponding ratings of the film compared with ratings in a no soundtrack condition. Ratings on the activity dimension of the film characters themselves were altered by the soundtracks. It is hypothesized that stimulus features and concepts that are initially encoded as disjunctive conjoin in perception and memory.|
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