Grounded theory of leisure travel



Title Grounded theory of leisure travel
Author(s) Arch G. Woodside, Roberta M. MacDonald, Marion Burford
Journal Journal of Travel & Tourism Marketing
Date 2004
Volume 17
Issue 1
Start page 7
End page 39
Abstract This article reviews grounded theory studies available in the literature that deepen understanding of leisure travel decisions and tourism behaviors. The article includes a set of core propositions that are examined empirically. The reported study includes applying the "long interview method" and "theoretical sampling" in completing personal, face-to-face, interviews of travel parties at the moment of just ending their visits to a Canadian Province. The empirical analysis focuses on acquiring process data held in the minds of customers - that is, the analysis illustrates emic-based storytelling of what was planned and what actually happened that led to what specific outcomes. Achieving such holistic, case-based views of leisure travel decisions and tourism behavior provides a rich, deep and nuanced-filled understanding of the causes and consequences of such behaviors. [PUBLICATION ABSTRACT]

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