Melissa MacEachern

Description

Details

NameMelissa James-MacEachern
PositionFaculty Member
Emailmmaceachern@upei.ca
Department(s)Business
Websitehttp://www.upei.ca/business/melissa-james-maceachern

Melissa James-MacEachern

Biography

Melissa MacEachern received a BBA from the University of Prince Edward Island in 1991, and an MBA from the University of Windsor in 1993.

In 2007, Melissa MacEachern joined the public service of Prince Edward Island as Deputy Minister of Tourism. In 2011, she was asked to serve as Deputy Minister of Innovation and Advanced Learning. Melissa MacEachern has served as professor of marketing at the University of Prince Edward Island (UPEI) in Charlottetown since 2003. She has acted as the Faculty Director of the Tourism Research Centre at UPEI since 2006.

Her past industry experience includes marketing management, marketing research and business development. The deputy minister has held positions at Aliant, Island Tel, Strait Crossing and Bell Canada.


Recent Citations


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Citations

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TitleAuthor(s)
The importance of scenic drive tourismHennessey, Sean M. ; Dongkoo, Yun; MacEachern, Melissa; MacDonald, Roberta
A structural model of tourists' behavioural intentionsYun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacEachern, Melissa
An examination of a structural model of tourists' behavioural intentionsYun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacDonald, Melissa
The effects of advertising awareness and media channels on travel intentionsHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa
Travel intentions to a major Canadian Tourist destinationHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachearn, Melissa
Characteristics of the visiting friends and relatives markets in Prince Edward IslandMacEachern, Melissa; Yun, Dongkoo; MacDonald, Roberta M.; Hennessey, Sean M.
A study of cultural tourismHennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa; Yun, Dongkoo
The effects of perceived quality of performance on price-value, satisfaction, and behavioral intentions by golfers' resident typesHennessey, Sean M.; Yun, Dongkoo; MacEachern, Melissa; MacDonald, Roberta
A typology of cultural tourists and their trip characteristics in Prince Edward IslandYun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa
Typology of cultural touristsHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa

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