Roberta MacDonald

Description

Details

NameRoberta MacDonald
PositionFaculty Member
Emailromacdonald@upei.ca
Department(s)School of Business
Phone(902) 566-0348
BuildingMcDougall Hall 412
Websitehttp://business.upei.ca/faculty/roberta-macdonald

Roberta MacDonald

Biography

Title: Associate Professor

Education: B.A., Dalhousie University (1974); MBA, Dalhousie University (1976); Ph.D., Lancaster University, U.K. (1993)

Dr. Roberta MacDonald is a Professor teaching primarily in the Marketing area. She has been with the School of Business since 1984. Before this, she taught in the School of Management at the University of Calgary and was a visiting Professor in the Management School at Lancaster University, UK. She has also been associated with the Universiti Sains Malaysia and Florida Atlantic University.

From 2002 to 2011, Professor MacDonald was the Dean of the School of Business. During this time, she oversaw many changes in the School to help it grow and focus for the future. This included new faculty/staff hiring, new program and credential offerings, including new degrees and the new eMBA program, new partnerships and research centers, and a new showcase building for the School.

Prior to her university career, she worked in marketing positions for General Motors of Canada, TransAlta Utilities, and Molson's Western Breweries Ltd. All of these provided valuable insights into practical business, as did numerous consulting projects and Board appointments.

Over the years, Dr. MacDonald has pursued research interests in marketing, international business, management education and tourism. She has many peer reviewed publications and presentations to her credit.


Recent Citations


Subscribe to Roberta MacDonald's citation feed

Research Interests

  • International marketing (country of origin for products and services)
  • Consumer behaviour
  • Tourism development and behaviors

Other Scholars in School of Business

Citations

Step 1: Select your citations

TitleAuthor(s)
An opportunity for region of origin as a product source in business purchase decisionsMacDonald, Roberta M.
Tourism impacts and an ecotourism case studyMacDonald, Roberta M.; MacEachern, Melissa
Cultural rural tourism: evidence from CanadaMacDonald, Roberta M.; Jolliffe, L.
The role of regional origin in global marketingMacDonald, Roberta M.
The feasibility of upgrading the quality of Island sawmillsMason, George W.; MacDonald, Roberta M.
A proposed framework for travellers' choice decisionsMacDonald, Roberta M.; Woodside, A. G.
The long interview for travellers' choicesMacDonald, Roberta M.; Woodside, A. G.
System framework of customer choice processes of tourism servicesWoodside, A. G.; MacDonald, Roberta M.
Measuring linkage-advertising effects on customer behaviour and net revenueWoodside, Arch G.; Trappey, Randolph J., III; MacDonald, Roberta M.
A priliminary look at tourist behavior for cultural rural tourismMacDonald, Roberta M.
What should tourism-related services know about customers' choices?MacDonald, Roberta M.; Woodside, A. G.
Examples of real world learningMacDonald, Roberta M.
Culture and the development of rural tourism in the Evangeline region of Prince Edward IslandJolliffe, L.; MacDonald, Roberta M.
Purchase-consumption systems within travel and tourism behaviourKing, R. I.; MacDonald, Roberta M.; Woodside, A. G.
Grounded theory of leisure travelWoodside, Arch G.; MacDonald, Roberta M.; Burford, Marion
Region of origin effects on business buyers in SME'sMacDonald, Roberta M.
A preliminary study of university disclosuresMacDonald, Roberta M.; Adams, M. D.; Dougan, T.; Paquet, J.
Meeting the relevance challengeMacDonald, Roberta M.
General system framework of customer choice processes of tourism servicesWoodside, A. G.; MacDonald, Roberta M.
Evidence for region of origin effects in businessMacDonald, Roberta M.
Searching Textline on different hostsBoyd, Fiona; King, Carol; MacDonald, Roberta M.; Oppenheim, Charles
Segmenting the market of first-time visitors to an island destinationHennessey, Sean; Yun, Dongkoo; Macdonald, Roberta
Defining and profiling the cultural tourism marketHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa
Bringing the real world in business educationHennessey, Sean M.; MacDonald, Roberta M.
Jan and Dave Bailey's big decisionMacDonald, Roberta M.; Hennessey, Sean M.
Is grade 12 a predictor of university academic performance in a business program?Hennessey, Sean M.; MacDonald, Roberta M.
Examining golfer characteristicsHennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa
A framework for understanding golfing visitors to a destinationHennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa
Business students' perceptions of teaching behavioursHennessey, Sean M.; MacDonald, Roberta M.
Business students perceptions of effective teachingMacDonald, Roberta M.; Hennessey, Sean M.
Teaching behavioursHennessey, Sean M.; MacDonald, Roberta M.
The usage of real world learning in management educationMacDonald, Roberta M.; Hennessey, Sean M.
An examination of the effects of perceived quality, price-value, and satisfaction on golf tourists' behavioural intentionsHennessey, Sean M.; Yun, Dongkoo; MacEachern, Melissa; MacDonald, Roberta M.
Newfoundland mussel farmsHennessey, Sean M.; MacDonald, Roberta M.
The importance of scenic drive tourismHennessey, Sean M. ; Dongkoo, Yun; MacEachern, Melissa; MacDonald, Roberta
A structural model of tourists' behavioural intentionsYun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacEachern, Melissa
An examination of a structural model of tourists' behavioural intentionsYun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacDonald, Melissa
The effects of advertising awareness and media channels on travel intentionsHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa
Jan and Dave Bailey's big decisionHennessey, Sean M.; MacDonald, Roberta M.
Travel intentions to a major Canadian Tourist destinationHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachearn, Melissa
Characteristics of the visiting friends and relatives markets in Prince Edward IslandMacEachern, Melissa; Yun, Dongkoo; MacDonald, Roberta M.; Hennessey, Sean M.
A study of cultural tourismHennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa; Yun, Dongkoo
The effects of perceived quality of performance on price-value, satisfaction, and behavioral intentions by golfers' resident typesHennessey, Sean M.; Yun, Dongkoo; MacEachern, Melissa; MacDonald, Roberta
A typology of cultural tourists and their trip characteristics in Prince Edward IslandYun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa
Typology of cultural touristsHennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa
Region of origin for products in national and international marketingMacDonald, Roberta M.; ,
Jan and Dave Bailey's big decisionHennessey, Sean M.; MacDonald, Roberta M.; ,

Step 2: Preview or export the formatted citations

Theses

Step 1: Select your citations

Step 2: Preview or export the formatted citations

Metrics

TitleTimes viewedLast viewed
An opportunity for region of origin as a product source in business purchase decisions - ir:ir-batch6-523523421:43:16 2014-09-19
Tourism impacts and an ecotourism case study - ir:ir-batch6-522722800:09:19 2014-09-24
Cultural rural tourism: evidence from Canada - ir:ir-batch6-452423203:17:21 2014-09-23
The role of regional origin in global marketing - ir:ir-batch6-523620614:39:23 2014-09-23
The feasibility of upgrading the quality of Island sawmills - ir:ir-batch6-453720409:34:11 2014-09-18
A proposed framework for travellers' choice decisions - ir:ir-batch6-523423902:45:47 2014-09-23
The long interview for travellers' choices - ir:ir-batch6-522527507:21:36 2014-09-20
System framework of customer choice processes of tourism services - ir:ir-batch6-523721117:13:02 2014-09-22
Measuring linkage-advertising effects on customer behaviour and net revenue - ir:ir-batch6-452222006:12:57 2014-09-23
A priliminary look at tourist behavior for cultural rural tourism - ir:ir-batch6-522821009:37:04 2014-09-20
What should tourism-related services know about customers' choices? - ir:ir-batch6-523319619:28:33 2014-09-20
Examples of real world learning - ir:ir-batch6-524221816:17:55 2014-09-23
Culture and the development of rural tourism in the Evangeline region of Prince Edward Island - ir:ir-batch6-523025423:27:03 2014-09-23
Purchase-consumption systems within travel and tourism behaviour - ir:ir-batch6-522319817:08:21 2014-09-22
Grounded theory of leisure travel - ir:ir-batch6-452022304:04:50 2014-09-23
Region of origin effects on business buyers in SME's - ir:ir-batch6-522419409:36:02 2014-09-18
A preliminary study of university disclosures - ir:ir-batch6-523118917:11:38 2014-09-17
Meeting the relevance challenge - ir:ir-batch6-524121011:42:38 2014-09-23
General system framework of customer choice processes of tourism services - ir:ir-batch6-522636913:21:08 2014-09-23
Evidence for region of origin effects in business - ir:ir-batch6-522220615:41:10 2014-09-22
Searching Textline on different hosts - ir:ir-batch6-452321702:33:57 2014-09-23
What are the critical success factors for succession planning in family farms? A systematic review - ir:876620015:13:47 2014-09-15
Segmenting the market of first-time visitors to an island destination - ir:934314617:19:49 2014-09-22
Bringing the real world in business education - ir:ir-batch6-491826314:00:34 2014-09-23
Jan and Dave Bailey's big decision - ir:ir-batch6-523226315:24:00 2014-09-22
Is grade 12 a predictor of university academic performance in a business program? - ir:ir-batch6-521523123:45:09 2014-09-23
Examining golfer characteristics - ir:ir-batch6-520927118:12:06 2014-09-23
Defining and profiling the cultural tourism market - ir:ir-batch6-624824223:27:06 2014-09-22
A framework for understanding golfing visitors to a destination - ir:ir-batch6-624928502:20:43 2014-09-19
Business students' perceptions of teaching behaviours - ir:ir-batch6-522025118:17:41 2014-09-22
Business students perceptions of effective teaching - ir:8427719:36:53 2014-09-23
Teaching behaviours - ir:ir-batch6-521822416:10:30 2014-09-22
The usage of real world learning in management education - ir:ir-batch6-522920603:51:23 2014-09-23
An examination of the effects of perceived quality, price-value, and satisfaction on golf tourists' behavioural intentions - ir:ir-batch6-520427214:02:37 2014-09-23
Newfoundland mussel farms - ir:ir-batch6-521427021:49:22 2014-09-21
The importance of scenic drive tourism - ir:1039216001:51:25 2014-09-24
A structural model of tourists' behavioural intentions - ir:103999713:20:20 2014-09-20
An examination of a structural model of tourists' behavioural intentions - ir:104058317:11:21 2014-09-20
The effects of advertising awareness and media channels on travel intentions - ir:ir-batch6-624735003:45:38 2014-09-23
Jan and Dave Bailey's big decision - ir:ir-batch6-522124107:14:04 2014-09-22
Travel intentions to a major Canadian Tourist destination - ir:ir-batch6-625130615:21:07 2014-09-20
Characteristics of the visiting friends and relatives markets in Prince Edward Island - ir:ir-batch6-520725719:10:42 2014-09-21
A study of cultural tourism - ir:7144011:24:29 2014-09-21
The effects of perceived quality of performance on price-value, satisfaction, and behavioral intentions by golfers' resident types - ir:ir-batch6-520625602:23:52 2014-09-21
A typology of cultural tourists and their trip characteristics in Prince Edward Island - ir:ir-batch6-520525307:18:45 2014-09-20
Typology of cultural tourists - ir:ir-batch6-625039613:35:41 2014-09-23
Region of origin for products in national and international marketing - ir:ir-batch6-453618409:49:18 2014-09-23
Jan and Dave Bailey's big decision - ir:ir-batch6-452122723:08:48 2014-09-16