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Purpose – The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics. Design/methodology/approach – The research analyzes 1,104 exit su...
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Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances. Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or rein...
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As a young investor, it is essential that I take advantage of investment principles such as compounding interest rates and the time value of money. History has proven that although riskier than other forms of investments, Canadian and U.S. common shares have yielded double digit percentage returns. ...
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According to many surveys of individual's financial goals, the vast majority of North Americans wish to retire prior to age 65. The problem is, very few individuals have a documented plan and savings pattern that will allow them to achieve the goal of early retirement. This paper presents and descri...
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The choice of housing is one of the major decisions facing households and all must decide whether a home should be owned or rented. In Canada, 64.2% and in the United States 67.8% of households now own their homes and this figure has been gradually increasing after a period of decline during the 198...
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