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Purpose – The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics. Design/methodology/approach – The research analyzes 1,104 exit su...
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Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances. Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or rein...
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The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and characteristics of scenic drive tourism by comparing the differences between Canadian and U.S. respondents. This study illustrates the importance of scenic drive...
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The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results reveal that tourists’ overall satisfaction and their perceptions of value have a p...
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The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results help clarify the roles of perceived quality of performance, perceived quality of exp...
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Culture is an important part of the tourism “product” and is one of the factors that can improve the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel that provide an opportunity for visitors to learn about another area‟s history and way of life. However, ...
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Travelers decide on a travel location based on destination awareness and the traveler’s perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the effe...
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This study attempts to better understand the VFR market in Prince Edward Island, Canada by using data set drawn from Tourist Exit Survey during the period from 2000 to 2004. The study provided an exploratory examination of trip characteristic variables between VFR and pleasure travellers and identif...
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A model is developed that considers the effects of perceived quality of performance on price-value, satisfaction, and behavioural intentions. The model was tested using data from 3,235 surveys of golfers on Prince Edward Island, a golfing destination in Canada. Three golfer types were identified: to...
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