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Linkage-advertising is the literature and related materials given to customers who respond to advertisers' offers of these materials. Most print and much broadcast advertising in the US and Canada includes direct-response linkage-advertising offers. However, the impact of linkage-advertising on cust...
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A series of searches carried out in the UK during March 1993 to evaluate Reuters' Textline database as it was loaded or gatewayed on Data-Star, DIALOG, FT PROFILE, MAID, and NEXIS is described. The differences in the number of records retrieved from the various online hosts are identified, and, wher...
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As a way of life, farming has been a family business often involving many generations, but what happens when it is time for the farm to be passed on? This systematic review will answer the research question “What are the critical success factors for succession planning in family farms?” There we...
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Tourism has become a development tool for many rural and more isolated areas to supplement traditional industries that are often in decline. In this paper, development of cultural rural tourism is examined in a case study of a French Acadian region on an island in eastern Canada. The roles of cultur...
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This article reviews grounded theory studies available in the literature that deepen understanding of leisure travel decisions and tourism behaviors. The article includes a set of core propositions that are examined empirically. The reported study includes applying the "long interview method&qu...
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Purpose – The purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination using demographics, socio-economic variables, and trip-related characteristics. Design/methodology/approach – The research analyzes 1,104 exit su...
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The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and characteristics of scenic drive tourism by comparing the differences between Canadian and U.S. respondents. This study illustrates the importance of scenic drive...
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The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results reveal that tourists’ overall satisfaction and their perceptions of value have a p...
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