Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances. Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or rein...

This article reviews grounded theory studies available in the literature that deepen understanding of leisure travel decisions and tourism behaviors. The article includes a set of core propositions that are examined empirically. The reported study includes applying the "long interview method&qu...

Tourism has become a development tool for many rural and more isolated areas to supplement traditional industries that are often in decline. In this paper, development of cultural rural tourism is examined in a case study of a French Acadian region on an island in eastern Canada. The roles of cultur...

Jan and Dave Bailey are at a critical stage in the process of deciding whether to establish an aquaculture operation, a mussel farm, in Newfoundland, Canada. Jan and Dave left the province many years earlier but recently returned and are investigating business opportunities. Mussel farming has a lon...